Umm Al-Qura for Development and Construction, owner and developer of Masar, the SR100-billion destination in Makkah, has announced the signing of an agreement with BTC Networks to implement an information and technology systems center in the upcoming urban destination. It will also include infrastructure areas such as the Masar Front, main car parking, pedestrian passageways and underpasses, roads branching from main streets, vehicle tunnels and underpasses.
Ibrahim Al-Kharboush, executive vice president of BTC networks, was all praise for the partnership with Umm Al-Qura, and highlighted the importance of building the infrastructure for the fourth-generation of artificial intelligence to manage and operate the project, which he said has a strong impact on improving the quality of life of Makkah’s visitors and residents.
Yasser Abuateek, CEO of Umm Al-Qura for Development and Construction, expressed happiness over the collaboration with BTC Networks, given their extensive experience in ICT development, both locally and regionally. BTC Networks has three decades of experience that will support Masar’s smart infrastructure, in line with the Kingdom’s Vision 2030 goals of digital transformation. This in turn will play an important role in improving the quality of life and enriching visitors’ experience in the holy city.
Masar is an urban destination offering unparalleled experiences that are seamlessly designed to the unique needs of each visitor. The project aims to enhance the quality of life of the residents and visitors of Makkah through a diverse range of offerings that vary between hospitality, mobility, retail, culture, entertainment and more, all while preserving the spiritual nature and cultural heritage of the place and elevating its economic potential.
